CaixaBank promotes three in major payments and digital focus

Published: March 1, 2023

Spain’s CaixaBank has made three high level staffing appointments, as the bank looks to “give more impetus and speed” to its payments and digital transformation strategies.

Jaume Masana is now the bank’s head of retail, private and business banking, Mariona Vicens is head of digital transformation and advanced analytics, and Jordi Nicolau is head of payments and consumer.

All roles come from internal promotions and will sit on the 15 person bank management committee. 

The three new positions divide up work that has until now been completed by Juan Antonio Alcaraz, CaixaBank’s chief business officer, who is leaving the bank.

“The changes have been made to give more impetus and speed to the strategy that CaixaBank is following in two particular areas,” a CaixaBank spokesperson told EMEA Finance. 

These are payments, which includes CaixaBank’s Payments and Consumer business segment, and digital transformation and advanced analytics. 

Having the main executives for these businesses on the bank’s management committee will make it “easier for CaixaBank to better adapt to the bank’s needs in the coming years in the new banking environment,” the bank spokesperson added. “CaixaBank wants to lead the transformation of the European banking sector.”


Rising stars and digital frontiers

Masana joined CaixaBank in 2013 as head of territorial direction of Catelonia. Before CaixaBank, he held senior management positions at other Spanish savings banks Caixa Manresa and Caixa Cataluña.

Nicolau moves to his new position from his role as head of retail customer Experian and Día a Día ( day to day). Nicolau has been an executive director for the territorial direction of Catelonia and Barcelona for the bank. 

Finally, Vicens, the digital transformation head, has been CaixaBank’s head of innovation and digital transformation since 2016, and has held senior business development and strategy positions at the bank in China and Switzerland.

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