Abraaj to buy The Entertainer

Abraaj to buy The Entertainer

Published: March 26, 2012

Voucher company to expand into Asia with private equity backing.

Abraaj Capital, a Dubai-based private equity firm, plans to buy 50% of The Entertainer, a discount voucher company, for an undisclosed sum.

The deal will be completed through Riyada Enterprise Development (RED), Abraaj’s small and mid-cap focused investment fund.

The Entertainer offers discount vouchers for restaurants, hotels, spas and entertainment outlets across the Middle East.

Abraaj’s investment will allow the company to expand in the Middle East, North Africa and Asia, as well as develop its business to offer vouchers over the internet and mobile phone networks.