Published: October 22, 2012
Outdoor advertising company acquires 25% of largest Russian peer.
Advertising company JCDecaux is to acquire a 25% stake in Russ Outdoor, Russia’s largest outdoor advertising business.
As part of the deal, JCDecaux will contribute its Russian assets from BigBoard to Russ Outdoor.
Last year Russ Outdoor was acquired by a consortium of investors led by VTB Capital Private Equity. The company made 2011 revenues of US$300mn.