The Abraaj Group invests in CEPRO

Published: May 1, 2016

The Abraaj Group, a leading investor in growth markets, is looking towards opportunities in North Africa, as its investment in the consumer goods company makes clear.

Earlier this year, The Abraaj Group added to its growing MENA portfolio with the acquisition of a significant minority stake in Cellulose Processing (CEPRO). This Algerian company, a leading manufacturer and distributor of baby diapers and feminine care products, has been marked as a company with strong growth potential. 

“CEPRO represents an attractive investment opportunity for The Abraaj Group given the high population and fertility rates in Algeria,” Smiyet Belrhiti, Director at The Abraaj Group, tells EMEA Finance. “With rising disposable incomes and positive changes in consumption patterns, Algeria is one of the most promising markets for high-quality diaper products in North Africa. 2015 marked the second highest number of recorded births in a year in Algeria, with more than a million newborn babies.”

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